Chinese Traditional Wedding

Chinese Traditional Wedding In the different culture, there are many different customs and traditions in festival celebrations. Wedding customs are one of the most representative and symbolic customs in revealing the differences. Wedding ceremony shows not only the love of couple or two families involved, but also reflects the heritage of Chinese civilization. Ever since ancient times, the most delightful moments in one’s life come with success in marriage and birth of son. Chinese wedding decorates with one primary color is red which causes the Western culture to find out how they celebrate their wedding.In this essay, I introduce to Chinese traditional wedding ceremony such as the symbols, preparation, and procession of wedding. According to Wang (1998), he explains a man side has the opportunities to choose what kind of a woman to be his wife or mother of his children. First, a man finds a woman to marry who has never dated with anyone before. Second, a man meets woman†™s parents to engage with her. Additionally some of marriages are blind because marriage is not built up from a love but it was a family connection.Marriage is being arranged between two families: pride and groom do not know each other. Without asking from their parents, many women were forced to marry with the men they never knew before. Lastly, Wang mentions that men are looking for a â€Å"value women† which means a woman appears â€Å"docile, quiet, and sweet. † He claims that a man marries only to virgin woman in fact prefer to a woman who have never dated with anyone else beside him. In the Chinese belief, a virgin woman gives honorable to her husband’s status and can bring love and peaceful to the family after a marriage.In a Chinese legend, Chinese people believe in god of love who ties a red string to bind man and woman into a loving couple. The power of red always bring the couple together even from a great distance. The color red becomes a dominant color in the wedding ceremony: red dragon, red wedding costume, red candle†¦etc. Red is a symbol of utmost double happiness and joy. During Chinese wedding ceremony, they choose the red peonies and orchid represent love, new family, safety and peace is the characteristic of Chinese culture (Xie, 1970).Unlike the flowers use in Western weddings, traditional Chinese never used white flowers in ceremonies except funeral. In the past, a family often hires a matchmaker to go search for a matching bride and groom as their parents’ requests. Then, both families get to know each other, and consult a fortune teller to analyze that the man and woman’s birthday, name, and other information. Chinese people believe that a marriage deal can be brokered unless the fortune teller tells that couple is good matching (Mack, 2007).It is Chinese culture to believe in supernatural. Contrary to Chinese culture, American culture just set a wedding date according to time availability. Ame rican people believe that a marriage needs to build up from love; not a family relationship. Xie explains that there are many things to prepare before a wedding date for both families. The traditional marriage is not only about two people but also two families cooperate together to celebrate this wedding. Both families prepare a meeting day to discuss about wedding of their daughter or son.Then, they come together to pick an auspicious day which they believe a lucky day according to astrological signs. After this meeting, this couple considers as legally engaged through both sides of parents. This gives an opportunity for the groom’s family prepares to send the gifts called â€Å"Grand Gifts or betrothal Gifts† to display their honest and financial ability to the bride’s family. Grand Gift is a set of gift to be represented to the bride’s family by groom’s family. All gifts should in even numbers meaning a love of couple.Furthermore, red eggs would wrap in pairs to a symbol â€Å"good things in double†. Li Shi Money is the amount of money to determine by groom’s family, usually contains the number 9 such as $99 or $999. The traditional Chinese beliefs still exist till today and the next future Chinese generation with a to hope to live in happiness and peace after married. Both families are busy to prepare for their daughter and son wedding in the few months before wedding. Bride’s family would prepare dowries which consist of the gifts that the bride would bring to her husband’s home after marriage.Once a woman marries, she considers as a part of her husband’s family. The value of the dowry is used for a woman’s status in her new position as a wife and a daughter-in-law. Her responsibility is not about her family anymore but her husband’s family (Mack, 2007). At the same time, Xie also mentions that the groom’s family is busy to decorate the bridal house or room such as â€Å"double happiness† signs, red dragon and phoenix design, and red candle to represent love to the last. The wedding’s unique ritual and tradition make the ceremony meaningful and solemn.The two rituals such as â€Å"Hair dressing and Capping rituals† would be held in the bride’s and groom’s house on the morning of the wedding day. â€Å"Hair dressing† ritual takes place in the bride’s home. Bride’s parents choose a lucky woman who lives with parents-in-law, children and husband, to help the bride to make her hair in a bun which was a common style for traditional married woman when she becomes an adult and a married person. Similarly, â€Å"capping† ritual takes place in the groom’s home, and hairstyle changing is usually done by his mother (Costa, 1997).According to Mack, the traditional wedding day is â€Å"the groom would bring a sedan chair with trumpet blaring to bring his bride to his family. † Fin ally, the last step is the tea ceremony when the new couple serves tea to their parents to show their respect to them. Moreover, the gloom parents give the gift with money to their daughter-in-law and son after drinking tea because this gift would encourage them to have children as soon as possible. After this ceremony, the new couple can have their private time together.Chinese wedding is complicate and too long because there are so many steps that the bride and groom have to follow before marriage or a day of marriage. If we compare to American wedding day, American people celebrate their wedding ceremony in church with a short amount of time. American parents give more right to their daughter or son to choose the day of their marriage, location of their marriage, and pick up their wedding costume (white). White color represents purify of woman with honest and love.The Chinese traditional wedding ceremony is considered a spiritual ceremony and the display of long history and herit age of China. This research paper divides into three general focus points such as symbol, preparation, and procession. First, the symbol is about the color represents the Chinese culture and how they believe about the legend tale. Secondly, both families prepare everything for their son and daughter in the wedding day. Thirdly, the process of wedding day when the bride and groom get to meet each other and the groom brings his wife to his home with love and joy. Chinese Traditional Wedding Chinese Traditional Wedding In the different culture, there are many different customs and traditions in festival celebrations. Wedding customs are one of the most representative and symbolic customs in revealing the differences. Wedding ceremony shows not only the love of couple or two families involved, but also reflects the heritage of Chinese civilization. Ever since ancient times, the most delightful moments in one’s life come with success in marriage and birth of son. Chinese wedding decorates with one primary color is red which causes the Western culture to find out how they celebrate their wedding.In this essay, I introduce to Chinese traditional wedding ceremony such as the symbols, preparation, and procession of wedding. According to Wang (1998), he explains a man side has the opportunities to choose what kind of a woman to be his wife or mother of his children. First, a man finds a woman to marry who has never dated with anyone before. Second, a man meets woman†™s parents to engage with her. Additionally some of marriages are blind because marriage is not built up from a love but it was a family connection.Marriage is being arranged between two families: pride and groom do not know each other. Without asking from their parents, many women were forced to marry with the men they never knew before. Lastly, Wang mentions that men are looking for a â€Å"value women† which means a woman appears â€Å"docile, quiet, and sweet. † He claims that a man marries only to virgin woman in fact prefer to a woman who have never dated with anyone else beside him. In the Chinese belief, a virgin woman gives honorable to her husband’s status and can bring love and peaceful to the family after a marriage.In a Chinese legend, Chinese people believe in god of love who ties a red string to bind man and woman into a loving couple. The power of red always bring the couple together even from a great distance. The color red becomes a dominant color in the wedding ceremony: red dragon, red wedding costume, red candle†¦etc. Red is a symbol of utmost double happiness and joy. During Chinese wedding ceremony, they choose the red peonies and orchid represent love, new family, safety and peace is the characteristic of Chinese culture (Xie, 1970).Unlike the flowers use in Western weddings, traditional Chinese never used white flowers in ceremonies except funeral. In the past, a family often hires a matchmaker to go search for a matching bride and groom as their parents’ requests. Then, both families get to know each other, and consult a fortune teller to analyze that the man and woman’s birthday, name, and other information. Chinese people believe that a marriage deal can be brokered unless the fortune teller tells that couple is good matching (Mack, 2007).It is Chinese culture to believe in supernatural. Contrary to Chinese culture, American culture just set a wedding date according to time availability. Ame rican people believe that a marriage needs to build up from love; not a family relationship. Xie explains that there are many things to prepare before a wedding date for both families. The traditional marriage is not only about two people but also two families cooperate together to celebrate this wedding. Both families prepare a meeting day to discuss about wedding of their daughter or son.Then, they come together to pick an auspicious day which they believe a lucky day according to astrological signs. After this meeting, this couple considers as legally engaged through both sides of parents. This gives an opportunity for the groom’s family prepares to send the gifts called â€Å"Grand Gifts or betrothal Gifts† to display their honest and financial ability to the bride’s family. Grand Gift is a set of gift to be represented to the bride’s family by groom’s family. All gifts should in even numbers meaning a love of couple.Furthermore, red eggs would wrap in pairs to a symbol â€Å"good things in double†. Li Shi Money is the amount of money to determine by groom’s family, usually contains the number 9 such as $99 or $999. The traditional Chinese beliefs still exist till today and the next future Chinese generation with a to hope to live in happiness and peace after married. Both families are busy to prepare for their daughter and son wedding in the few months before wedding. Bride’s family would prepare dowries which consist of the gifts that the bride would bring to her husband’s home after marriage.Once a woman marries, she considers as a part of her husband’s family. The value of the dowry is used for a woman’s status in her new position as a wife and a daughter-in-law. Her responsibility is not about her family anymore but her husband’s family (Mack, 2007). At the same time, Xie also mentions that the groom’s family is busy to decorate the bridal house or room such as â€Å"double happiness† signs, red dragon and phoenix design, and red candle to represent love to the last. The wedding’s unique ritual and tradition make the ceremony meaningful and solemn.The two rituals such as â€Å"Hair dressing and Capping rituals† would be held in the bride’s and groom’s house on the morning of the wedding day. â€Å"Hair dressing† ritual takes place in the bride’s home. Bride’s parents choose a lucky woman who lives with parents-in-law, children and husband, to help the bride to make her hair in a bun which was a common style for traditional married woman when she becomes an adult and a married person. Similarly, â€Å"capping† ritual takes place in the groom’s home, and hairstyle changing is usually done by his mother (Costa, 1997).According to Mack, the traditional wedding day is â€Å"the groom would bring a sedan chair with trumpet blaring to bring his bride to his family. † Fin ally, the last step is the tea ceremony when the new couple serves tea to their parents to show their respect to them. Moreover, the gloom parents give the gift with money to their daughter-in-law and son after drinking tea because this gift would encourage them to have children as soon as possible. After this ceremony, the new couple can have their private time together.Chinese wedding is complicate and too long because there are so many steps that the bride and groom have to follow before marriage or a day of marriage. If we compare to American wedding day, American people celebrate their wedding ceremony in church with a short amount of time. American parents give more right to their daughter or son to choose the day of their marriage, location of their marriage, and pick up their wedding costume (white). White color represents purify of woman with honest and love.The Chinese traditional wedding ceremony is considered a spiritual ceremony and the display of long history and herit age of China. This research paper divides into three general focus points such as symbol, preparation, and procession. First, the symbol is about the color represents the Chinese culture and how they believe about the legend tale. Secondly, both families prepare everything for their son and daughter in the wedding day. Thirdly, the process of wedding day when the bride and groom get to meet each other and the groom brings his wife to his home with love and joy. Chinese Traditional Wedding Chinese Traditional Wedding In the different culture, there are many different customs and traditions in festival celebrations. Wedding customs are one of the most representative and symbolic customs in revealing the differences. Wedding ceremony shows not only the love of couple or two families involved, but also reflects the heritage of Chinese civilization. Ever since ancient times, the most delightful moments in one’s life come with success in marriage and birth of son. Chinese wedding decorates with one primary color is red which causes the Western culture to find out how they celebrate their wedding.In this essay, I introduce to Chinese traditional wedding ceremony such as the symbols, preparation, and procession of wedding. According to Wang (1998), he explains a man side has the opportunities to choose what kind of a woman to be his wife or mother of his children. First, a man finds a woman to marry who has never dated with anyone before. Second, a man meets woman†™s parents to engage with her. Additionally some of marriages are blind because marriage is not built up from a love but it was a family connection.Marriage is being arranged between two families: pride and groom do not know each other. Without asking from their parents, many women were forced to marry with the men they never knew before. Lastly, Wang mentions that men are looking for a â€Å"value women† which means a woman appears â€Å"docile, quiet, and sweet. † He claims that a man marries only to virgin woman in fact prefer to a woman who have never dated with anyone else beside him. In the Chinese belief, a virgin woman gives honorable to her husband’s status and can bring love and peaceful to the family after a marriage.In a Chinese legend, Chinese people believe in god of love who ties a red string to bind man and woman into a loving couple. The power of red always bring the couple together even from a great distance. The color red becomes a dominant color in the wedding ceremony: red dragon, red wedding costume, red candle†¦etc. Red is a symbol of utmost double happiness and joy. During Chinese wedding ceremony, they choose the red peonies and orchid represent love, new family, safety and peace is the characteristic of Chinese culture (Xie, 1970).Unlike the flowers use in Western weddings, traditional Chinese never used white flowers in ceremonies except funeral. In the past, a family often hires a matchmaker to go search for a matching bride and groom as their parents’ requests. Then, both families get to know each other, and consult a fortune teller to analyze that the man and woman’s birthday, name, and other information. Chinese people believe that a marriage deal can be brokered unless the fortune teller tells that couple is good matching (Mack, 2007).It is Chinese culture to believe in supernatural. Contrary to Chinese culture, American culture just set a wedding date according to time availability. Ame rican people believe that a marriage needs to build up from love; not a family relationship. Xie explains that there are many things to prepare before a wedding date for both families. The traditional marriage is not only about two people but also two families cooperate together to celebrate this wedding. Both families prepare a meeting day to discuss about wedding of their daughter or son.Then, they come together to pick an auspicious day which they believe a lucky day according to astrological signs. After this meeting, this couple considers as legally engaged through both sides of parents. This gives an opportunity for the groom’s family prepares to send the gifts called â€Å"Grand Gifts or betrothal Gifts† to display their honest and financial ability to the bride’s family. Grand Gift is a set of gift to be represented to the bride’s family by groom’s family. All gifts should in even numbers meaning a love of couple.Furthermore, red eggs would wrap in pairs to a symbol â€Å"good things in double†. Li Shi Money is the amount of money to determine by groom’s family, usually contains the number 9 such as $99 or $999. The traditional Chinese beliefs still exist till today and the next future Chinese generation with a to hope to live in happiness and peace after married. Both families are busy to prepare for their daughter and son wedding in the few months before wedding. Bride’s family would prepare dowries which consist of the gifts that the bride would bring to her husband’s home after marriage.Once a woman marries, she considers as a part of her husband’s family. The value of the dowry is used for a woman’s status in her new position as a wife and a daughter-in-law. Her responsibility is not about her family anymore but her husband’s family (Mack, 2007). At the same time, Xie also mentions that the groom’s family is busy to decorate the bridal house or room such as â€Å"double happiness† signs, red dragon and phoenix design, and red candle to represent love to the last. The wedding’s unique ritual and tradition make the ceremony meaningful and solemn.The two rituals such as â€Å"Hair dressing and Capping rituals† would be held in the bride’s and groom’s house on the morning of the wedding day. â€Å"Hair dressing† ritual takes place in the bride’s home. Bride’s parents choose a lucky woman who lives with parents-in-law, children and husband, to help the bride to make her hair in a bun which was a common style for traditional married woman when she becomes an adult and a married person. Similarly, â€Å"capping† ritual takes place in the groom’s home, and hairstyle changing is usually done by his mother (Costa, 1997).According to Mack, the traditional wedding day is â€Å"the groom would bring a sedan chair with trumpet blaring to bring his bride to his family. † Fin ally, the last step is the tea ceremony when the new couple serves tea to their parents to show their respect to them. Moreover, the gloom parents give the gift with money to their daughter-in-law and son after drinking tea because this gift would encourage them to have children as soon as possible. After this ceremony, the new couple can have their private time together.Chinese wedding is complicate and too long because there are so many steps that the bride and groom have to follow before marriage or a day of marriage. If we compare to American wedding day, American people celebrate their wedding ceremony in church with a short amount of time. American parents give more right to their daughter or son to choose the day of their marriage, location of their marriage, and pick up their wedding costume (white). White color represents purify of woman with honest and love.The Chinese traditional wedding ceremony is considered a spiritual ceremony and the display of long history and herit age of China. This research paper divides into three general focus points such as symbol, preparation, and procession. First, the symbol is about the color represents the Chinese culture and how they believe about the legend tale. Secondly, both families prepare everything for their son and daughter in the wedding day. Thirdly, the process of wedding day when the bride and groom get to meet each other and the groom brings his wife to his home with love and joy.

The Advantages and Disadvantages of Using NPV and IRR

The difference between the present value of cash inflows and the present value of cash outflows. NPV is used in capital budgeting to analyze the profitability of an investment or project. NPV analysis is sensitive to the reliability of future cash inflows that an investment or project will yield. NPV compares the value of a dollar today to the value of that same dollar in the future, taking inflation and returns into account. If the NPV of a prospective project is positive, it should be accepted. However, if NPV is negative, the project should probably be rejected because cash flows will also be negative.Net present value, or NPV, is one of the calculations business managers use to evaluate capital projects. A capital project is a long-term investment or improvement, such as building a new store. The NPV calculation determines the present value of the project's projected future income. In the calculation, the present value of the project's cost is subtracted from the present value of future income. A positive net present value usually means you should accept or implement the project. Business owners who compare two or more projects tend to favor the one with the higher net present value.ADVANTAGES OF NET PRESENT VALUE (NPV)NPV gives important to the time value of money.In the calculation of NPV, both after cash flow and before cash flow over the life span of the project are considered.  Profitability and risk of the projects are given high priority.NPV helps in maximizing the firm's value.DISADVANTAGES OF NET PRESENT VALUE (NPV)NPV is difficult to use.NPV cannot give accurate decision if the amount of investment of mutually exclusive projects is not equal.It is difficult to calculate the appropriate discount rate.NPV may not give correct decision when the projects are of unequal life.IRR (INTERNAL RATE OF RETURN)Internal rate of return is a discounting cash flow technique which gives a rate of return that is earned by a project. We can define internal rate of return as the discounting rate which makes total of initial cash outlay and discounted cash inflows equal to zero. In other words, it is that discounting rate at which the net present value is equal to zero.IRR is a prominent technique for evaluation of big projects and investment proposals widely used by management of the company, banks, financial institution etc. for their various purposes. The calculation of an IRR is little tricky. It is advantageous in terms of its simplicity and it has certain disadvantages in the form of limitations under certain special conditions.ADVANTAGES OF INTERNAL RATE OF RETURN (IRR)Perfect Use Of Time Value Of Money TheoryTime value of money means interest and it should high because we are sacrifice of money for specific time. IRR is nothing but shows high interest rate which we expect from our investment. So, we can say, IRR is the perfect use of time value of money theory.All Cash Flows Are Equally ImportantIt is good method of capital budgeting i n which we give equal importance to all the cash flows not earlier or later. We just create its relation with different rate and want to know where is present value of cash inflow is equal to present value of cash outflow.Uniform RankingThere is no base for selecting any particular rate in internal rate of return.Maximum Profitability Of ShareholderIf there is only project which we have to select, if we check its IRR and it is higher than its cut off rate, then it will give maximum profitability to shareholderDISADVANTAGES OF INTERNAL RATE OF RETURN (IRR)To understand IRR is difficultIt is difficult to understand it because many student cannot understand why are calculating different rate in it and it becomes more difficult when real value of IRR will be two experimental rate because of not equalize present value of cash inflow with present value of cash outflow. Unrealistic Assumptionfor calculating IRR we create one assumption. We think that if we invest out money on this IRR, aft er receiving profit, we can easily reinvest our investments profit on same IRR. It is an unrealistic assumption. 3. Hurdle Rate Not RequiredIn capital budgeting analysis, the hurdle rate, or cost of capital, is the required rate of return at which investors agree to fund a project. It can be a subjective figure and typically ends up as a rough estimate. The IRR method does not require the hurdle rate, mitigating the risk of determining a wrong rate. Once the IRR is calculated, projects can be selected where the IRR exceeds the estimated cost of capital.COMPARISM BETWEEN NET PRESENT VALUE (NPV) AND INTRNAL RATE OF RETURN (IRR)NPV and IRR methods are useful methods for determining whether to accept a project, both have their advantages and disadvantages.Advantages:With the NPV method, the advantage is that it is a direct measure of the dollar contribution to the stockholders. With the IRR method, the advantage is that it shows the return on the original money invested.Disadvantages:Wi th the NPV method, the disadvantage is that the project size is not measured. With the IRR method, the disadvantage is that, at times, it can give you conflicting answers when compared to NPV for mutually exclusive projects. The ‘multiple IRR problem' can also be an issue, as discussed below.WHY DO NPV AND IRR METHODS PRODUCE CONFLICTING RANKINGS?When a project is an independent project, meaning the decision to invest in a project is independent of any other projects, both the NPV and IRR will always give the same result, either rejecting or accepting a project.While NPV and IRR are useful metrics for analyzing mutually exclusive projects – that is, when the decision must be one project or another – these metrics do not always point you in the same direction. This is a result of the timing of cash flows for each project. In addition, conflicting results may simply occur because of the project sizes.

Edward Snowden Essay

Does anybody like to be watched? At face value, nobody wants other people to know their secrets and possibly use those secrets against them and surely nobody want all their online information recorded and their phone call wired. So why is the National Security Agency (NSA) carefully taking down everything we do with their giant yeottabyte-computers deep in the Utah Desert? We know about this NSA scheme because of the leaker Edward Snowden who has been recently granted a one-year temporary asylum by the Russian government. Why Russia granted the asylum and why Snowden is even there can be tied to three basic concepts of intercultural communication, those of culture & social group, perspective, and cultural relativism. Edward Snowden was a â€Å"security contractor at the NSA for the last four year, employed by several private contractors† (Economist 8840, 23). After announcing that he leaked the information that the NSA is using a program code-named PRISM, which collects an unknown quantity of e-mails, internet phone-calls, photos, videos, file transfer, and social-networking data from the technology giants such as Google and Facebook, Snowden boarded a plane flight to Hong Kong. According to his followers, Snowden first fled into the arms of the Chinese and then the Russian because of the harsh treatments Private Bradley Manning, the leaker of military secrets to WikiLeaks, received. On August 1, Snowden â€Å"finally managed to break free of his confinement at the transit zone of Moscow’s international airport† after he received his asylum on Thursday. In theory, this event is deeply connected to three concepts of communication: culture & social group, perspective, and cultural relativism. The three concepts are all concepts that are based on an intercultural point of view, because they all represent our culture and the dif ferences it has with other cultures. Our culture is as distinct from other cultures as two different people, they think differently, and interpret and act in accordance only to their own maxims and perspectives. The government’s perspective is very different from Snowden’s perspective, without their perspective being different, Snowden would not have done what he did, or the U.S. would not be chasing him around the globe. In addition, if the Russian Government did not recognize cultural relativism, Snowden could never dream of getting an asylum from Russia. Our culture is a key factor of why the Snowden affair even began. Because our culture can be considered quite a zealous security culture, we impose such rules that social communities and  other culture may not approve. After â€Å"September 11th 2001, George Bush tipped the balance too far from liberty toward security† and the balance stayed off ever since (Economist 8847, 11). Due to the common American way of life, people prefer a way of living in which they receive the most amount of comfort. If you walk up to an American and ask him what he thinks is important in life, one of his many answers will be the enjoyment of life. Snowden is no exception, and thought that doing something that would potentially stop the government from watching us and make himself feel more comfortable when he use a phone is totally acceptable. While the government is thinking about tracking down potential criminals, Snowden is thinking about why he is being watched and record and wired every second of his life except when he is asleep. Snowden’s perspective is the same as the government in that they both want the best for the people, but they differ widely on how that is to be achieved. Snowden believes that in order for the people to be free and genuinely happy, they must be given the right of doing what they want without certain constrains such as having their telephone record collected when they are not suspected of crimes. On the other hand, the government believed that the more America knows, the better it is at defending itself. Due to the fact that Snowden had a different perspective from the government, he â€Å"handed over ‘thousands’ of classified documents† and showed Americans what the government is doing behind their backs and in front of their faces (Economist 8840, 23). Even though there has been questions regarding why Russia granted Snowden the asylum, it can be explained easily by the communication concept of cultural relativism. Cultural relativism recognizes that cultures vary in how they think and behave as well as in what they believe and value. This clarified the point that Russians do not think as Americans and their gover nment functions differently. If Russia were to think like the American government, it would have never looked for â€Å"trouble† with Snowden. Americans consider their own welfare above all other things; due to that, when the American government grants asylums to â€Å"criminals† desperately wanted elsewhere, the government rarely think about how it is affecting the other countries. Now, when the American government is put in this situation, it automatically assumes that all action done for Snowden’s benefit is for American’s detriment. On the Russian point of view, what they are doing may actually be a way to keep the  Ã¢â‚¬Å"Security-Prioritized Americans† from going to war with others for no good reason. It is posisble that Russia thinks that it is wrong for a country to be a hypocrite, and that the American government should â€Å"learn a little lesson† from Russia’s asylum grant. Edward Snowden would not have done what he did without his culture, his social group, and his perspective. On the other hand, Russia would not grant an asylum if they did not recognize cultural relativism. Over all, the Snowden affair has been a controversy between the people and the government. The people have to apply all the communication concepts to use in order to make the future of America the best possible, and the government has to make its best judgments based on the people’s decisions. Therefore, people should all learn be better communicators, thus become better citizens, and help their country at such times of need as this.

Relationship between benefits sought and consumer profiles in Essay

Relationship between benefits sought and consumer profiles in different market segments - Essay Example in relation to its main competitors. The management decision problem for the research was finding of the relationship between benefit sought and consumer profiles in different market segments. The research question for the study was that how can Apple Inc. examine benefits sought and consumer portfolios to bring continuous improvement in market performance. The researcher collected the data in a proper format using questionnaires and analyzed it from all aspects. The researcher thoroughly researched the internal and external business environments’ factors of the selected company by visiting different people related to the company, as well as some customers. Along with that, the researcher also collected information about the company’s market performances and compared them with the performances of its competitors. The whole research took around two months, which included, visits to different people, collection of information, analysis of the collected information, and pr eparation of the report. 2. Background Research Apple Inc. is an American multinational firm, which deals with the manufacturing and selling of electronic products. Some of the main products, which Apple Inc. develops for its customers, include computer systems, laptops, iPhones, iPods, and IPads. The company’s headquarters are based in California. The company has employed over 60,000 employees all over the world. Apple Inc. tends to protect its market share by delivering high quality products to the customers. The company earned nearly 105 billion dollars in 2011 going ahead of its main competitors, which include Dell Inc. and Hewlett-Packard Company. The figure reveals its market share in the world of digital electronics. Apple’s successful marketing strategy has been the key to the achievement of competitive advantage for the company. Apple’s target market includes people who like to have a better user experience with the products and are willing to pay a bit more for quality. Apple’s target market also includes professionals, technology lovers, and businesspersons. This research paper would cover the ways benefits sought and consumer profiles can help Apple Inc. gain success in the world of digital electronics. The researcher would examine different internal and external business factors and their relationship with the performance of the company. There is not much research carried out in these areas in the past, which is the reason why I want to explore these areas. Moreover, there is also a need to find out the mechanism using which Apple Inc. can achieve a sustainable competitive advantage in the local and international markets. 2.1 Literature Review External and internal business environments play a vital role in improving performance of a company in the market. The main point of consideration for a company is the way it deals with both external and internal environments. External business factors include economic factors, te chnology factors, social and cultural factors, political and legal factors, and competition.1 â€Å"Consumer behavior is deeply influenced by cultural factors such as: buyer culture, subculture, and social class†.2 Some of the internal factors of a company’s business environment include employees, capital, cash flows, stability, and risk-taking.3 For any company, the main mission is to get competitive advantage in the market by achieving high graph of sales. Companies use an appropriate marketing mix to achieve this mission. â€Å"

Comparison Between Macroeconomic and Microeconomic Essay

Comparison Between Macroeconomic and Microeconomic - Essay Example Macroeconomics also analyses some sub aggregates like spending on consumptions and investments and their components. These are also treated to be the components of GDP or Gross Domestic Product. The effect of fiscal as well as monetary policy is under the purview of macroeconomics. It can be characterized as modeling of sectors on the basis of some micro components. The factors that can shed its impact on the long term growth prospects as well as can affect the level of national income fall under the domain of macroeconomics. The factors that have such kind of potential include modifications in technology, the rate of capital accumulation and augmentation of the labor force (Cencini, 2005, p. 2). The models of macroeconomics can be used to find out the trends in some specific sector and forecast or anticipate the future results. These forecasted results determined using those models are used by the government as well as for the large ownership corporations as this kind of analysis wi ll help them in their path of development and build new strategies of business that suites their purpose. Some of the famous macroeconomic models include Aggregate demand, the Aggregate supply model and the ISLM model. The once divided fields of monetary policy and the business cycles led to the emergence of macroeconomics. The contribution of J.M. Keynes to macroeconomics cannot be ignored. His book â€Å"General Theory of Employment, Interest and Money† depicts the key concepts of macroeconomics. He offered a modern theory of economics which dealt with the problem on why the market is not clear and eventually a school of economists evolved who seemed to follow the Keynesian theory (Andolfatto, 2005, p. 2). Microeconomics deals with the basic elements in the economy. The households and the firms are treated to be the agents involved in the circle of microeconomics.

Colgate Toothpastes Essay Example | Topics and Well Written Essays - 3250 words

Colgate Toothpastes - Essay Example The 7Ps of marketing are discussed to give a clear understanding of the marketing strategy of Colgate for its toothpaste products. The various target markets of the different types of Colgate toothpastes are pinpointed. The positioning strategies of Colgate will also be ascertained. At the end of this report, some recommendations will be suggested to further strengthen Colgate toothpastes’ hold of the toothpaste industry. Introduction Colgate-Palmolive Company is a $16.7 billion global company which serves more than 200 countries (Colgate-Palmolive Company, 2011). It has operations in North America, Latin America, Europe/South Pacific, and Greater Asia/Africa. Their core business is in oral care, personal care, home care and pet nutrition. Their key products are toothpastes, toothbrushes, bar and liquid soaps, deodorants/antiperspirants, dishwashing detergents, household cleaners, fabric conditioners and specialty pet food. This study will focus on the marketing strategy of th e toothpaste line of Colgate. It was in 1873 when Colgate introduced its first toothpaste in jars. Today, Colgate has a 44.7% global market share of the toothpaste market (Colgate-Palmolive Company, 2011). Situational analysis (SWOT) (PESTLE) A. SWOT Analysis 1. Strengths Has been in the toothpaste business since 1873 Strong financial position Consistent market leader and has strong presence worldwide Has a high brand awareness and has strong brand recall Offers a wide choice in toothpaste varieties Known to be the â€Å"No. 1 brand recommended by dentists† Has an image of producing high quality products Strong product development and research program which leads to consistent product innovation Wide channels of distribution 2. Weaknesses Too many toothpaste... This paper stresses that Colgate is the leading brand of toothpaste, it should not rest on its laurels because of the highly competitive industry. Their marketing strategy should be appropriately adjusted depending on the dictates of the times, if it wants to remain competitive and retain its current position in the market. Brand image may not be enough assurance that they will remain on top. Since toothpaste is already in the mature stage, Colgate should find ways and means to innovate their products and continue to address the changing needs of its consumers. The author of the paper declares that with regards to Colgate’s promotional strategy, it is suggested that they emphasize the functionality of their toothpastes more than those that arouse the emotions. It was found out in a research that Colgate’s live demo campaign is a valuable way of increasing usage of a product. This report makes a conclusion that Colgate has 16 varieties of toothpastes, not counting the different flavors in some of its toothpaste brands. It is recommended that product duplicates be removed. Colgate offers too many types of toothpastes but some of them have almost identical active ingredients and characteristics. Too many products tend to confuse the consumer. An example of this is the Colgate Triple Action which is almost the same as the Colgate Cavity Protection and Colgate Total. Their whitening toothpastes such as the Colgate Sparkling White and Colgate Luminous targets the same market. One thinks that Colgate can just retain their most highly-saleable toothpaste and concentrate on marketing it.

Business Report about Prudential Essay Example | Topics and Well Written Essays - 1250 words

Business Report about Prudential - Essay Example In the words of Henry Fayol (1987), management is all about forecasting, planning, organizing, forming coordination and keeping control. This implies that management is made of four interlocking functions namely planning, organizing, leading and controlling (Porter, 2008) Management is a continuous process because its four functions are interdependent on each other therefore, management never stops. A deep insight into the concept of management shows that the task of a manager is to ensure that all resources of the organization are working in harmony with human resources. A manager is responsible for creating such an environment where workers are motivated and they do not lose their focus. Management as a whole is dynamic in nature. It involves the use of various disciplines such as economics, ethics, psychology and sociology etc in order to guarantee that workers achieve their targets on time by utilizing resources optimally (Terence Lucey, 2005). Competing Values Framework (CVF): T here are a number of approaches to management and fortunately they have all come together in Quinn’s (1981) competing values framework (CVF). The idea behind the introduction of this approach was to simplify the language which is useful in defining organizational effectiveness in terms of its designing, analysis and development. This framework can have multiple purposes: it serves as a learning system in the organization, an idea generator, a map and a mechanism that makes sense of organizing. It helps in the identification of factors and guidelines which assist the managers in managing conflicts, congruencies and relationships at different levels of the organizations (Wesley, 2008). The competing values framework (CVF) helps the organizational members and managers create value for the organization as well as improve its performance at both internal and external levels. Cameron and Quinn (2006) proposed that organizational effectiveness can be demonstrated by four of competin g values namely internal, external, flexibility and control. The model illustrates that the vertical axis represents structural preferences of organizations from flexibility to control and the horizontal axis shows the perspectives from internal (people oriented) to external (organization oriented) emphasis (see Appendix). The framework is further divided into four quadrants namely human relations model, internal process model, open system model and rational goal model (Quinn & Rohrbaugh, 1983). 2.0 Application 2.1 Name and Challenge Establishes in 1875 and headquartered in the city of Newark, NJ, Prudential Financial Inc. is one of the leading companies which offers to its customers various products and services of financial nature. These offerings include investment management, mutual funds, annuities, life insurance policies and special services for the retired citizens. For over more than hundred years, the company is enjoying successful operations in Latin America, United State s, Europe and Asia. So far, the number of permanent employees associated with Prudential Inc. has reached up to fifty thousand one hundred and four. There are three main divisions of the company namely: U.S Retirement Solutions and Investment Management, International Insurance and Investment and U.S Individual Life and Group Insurance. Of the many challenges Prudential is facing, the challenge of climate change holds significant importance. Global warming has given rise to the issue of

Sales proposal to Apple Inc Essay Example | Topics and Well Written Essays - 750 words

Sales proposal to Apple Inc - Essay Example I am the marketing manager at Amazon and I am writing on my behalf of my team. The purpose of this proposal is to offer you an opportunity into venturing into bed time stories for kids via our iPhone application.The world is advancing rapidly and no one knows that better than the geniuses at Apple. Every young should have access to all kinds of fun and exciting reading. ‘Bedtime Stories for Kids’ would be an I-phone based application that we propose to make; It will have the best literature for all children of all ages and would be made in the most user-friendly way for the parents to read out to their children via iPhone. It will be a very colorful application that would be specifically designed by Darren Smith, the famous children’s illustrator. It will contain very intriguing black and white drawings, pictures from famous artists in the children world and various other illustrations. It will also comprise of fascinating stories, fairy tales, myths, legends, hum or stories, fiction and accounts on lives of great men and women. It would be the most ideal application for parents who are too busy to go to book stores to fetch books for their children. They can cash in on this application and read it aloud to youngsters and children. The most amazing part of the offer is that, we are willing to make the entire application free of cost and willing to allocate 30 % of the revenue from the sale of stores to Apple. As this is only an application, there will be no shipping and other storage costs. We will also take care of the marketing of our application. This proposal will deal with other raw facts about Amazon and how we plan to go about marketing the application. Amazon.com is stationed in the United States. It is a multi-national electronic commerce company. Its headquarters are based in Seattle, Washington. Currently, it is America’s biggest online retailer. Its sales are three times the Internet a sale of Staples, Inc. Amazon was found in 1994 by Jeff Bezos. He launched it online in 1995. The company’s first name was Caracara Inc. Amazon’s name was very strategically chosen. It was chosen in conjunction with Amazon River. It is the largest river in the world, and begins with the letter â€Å"a†. Amazon.com hit off as an online bookstore. However they soon diversified their portfolio and ventured into selling DVDS, CDs, and MP3 downloads software’s, games, electronics, food, toys, furniture and apparel. They started spreading out from United States and established bases in Canada, the United Kingdom, Germany, France, Japan and China. Amazon’s business strategies: Amazon built its competitive edge on three core strategies. These were: 1. Cost Leadership 2. Customer differentiation 3. Focus Under its cost leadership strategy Amazon has stood out by offering rock-bottom prices. It provides good quality products at low prices. Its prices can’t be matched by its competitors. Th is makes it an obvious choice for customers. Under the second strategy, Amazon offers current and prospective customers differentiation via convenience. It is one of the largest e-stores at the moment. Its product assortment is huge. It capitalizes on its huge product assortment, fast and efficient delivery and efficient services. It has focused on 4 primary areas for its focus strategy. These include the 1. Product focus. 2. Customer focus 3. Technology focus 4. Distribution focus As mentioned before, Amazon has a huge product assortment. Its product assortment has always attracted customers. Technology has always been central to Amazon’s business. It is an e-commerce business, a virtual market place, where every transaction is done online. For the iPhone application we will focus on cost leadership and a customer focus strategy for the Children’s book application. Amazon’s E-marketing Strategy for the application: Amazon plans to ensure that it offers lowest p rices for most of the popular stories that it would be offering in the application.

Media Artifact Essay Example | Topics and Well Written Essays - 1000 words

Media Artifact - Essay Example Her three years of learning was a revelation to her that high school is hell, after which in the following seasons, she managers to navigate through collage and then in the latter seasons, the narrators portrays her in a manner that she had to face the expected grown up responsibilities. Having illustrated that, it is perfect to understand that this artifact, however long it was, many could followed it up to the last season, hence portraying a sense of interest and expectations (Whedon et al, 2007, p.11).Evidently, the TV series literally narrated the idea of a chosen one. At the age of fifteen, Buffy regardless of her sex was chosen to hunt demons and vampires as well as forces of darkness. She manages to fight the challenges of high school, with the company of Xander and Willow and up to the end of the journey where she manages to save the world. She was expected to stand against all her opponents and fight for her victory and the victory of others. Being a slayer, she understands this tale by heart, and so, despite the fact that she tries so hard to be simply a normal girl, the truth according to the episode is that she cannot escape from her destiny. This media artifact contributes positively to the life of human being, for instance the struggle of Buffy to save the world portrays the hardship people usually go through o acquire their destiny (Hoechsmann, & Poyntz, 2012). Now, having perused through the above media artifact, the pertinent thing is to connect it to the Marxism.’, a theory noted by Mack and Otto in their book titled ‘critical media studies.’ It follows that the book illustrates this theory as a theory and at the same time a political movement and as a social tool motivator (Ott & Mack, 2010). This theory is actually rooted in the idea of society all the way in the history of class struggles. Actually, it is of no offense if the theory is assumed as a theory that literally does not make sense of the entire world via the per spective of materialism of historical grounds. First, the TV

Rhos-Y-Gwaliau Outdoor Education Center Essay Example for Free

Rhos-Y-Gwaliau Outdoor Education Center Essay Hello, Im here today to talk to you all about work experience. I can see a few anxious faces when I mention the words work experience, but I hope that my talk today will change that. Incase some of you are not exactly sure what work experience is, its a placement that you personally choose yourself, and than you will go there for a period of two weeks. I now it might seem a long time, two weeks but when youre there time just flays, and itll be worth it. And if youre lucky you might decide what you would like to do in the future from this experience, you never know!! Getting a placement is quite straight-forward you know. Well it does depend on were youre thinking of going. You can either phone them, e-mail them or send them a letter. What I did was phone them because I believe this was the most affective way and this way you are also able to find out more necessary information. All I had to do after I phoned was go and visit my placement to get to know everyone and to get to know the building. The day before I started on my work experience I was very anxious, but at the same time I was looking forward. So dont worry if you have similar feelings before you start your work experience because theyre just normal. The only advise I can give you is that you have an early night before you start your work experience so youll be rearing to go the next morning. Also on your first day you should make sure that you arrive at your placement right on time, so you make a good impression to your co-workers and employer. Its also important that you have a reliable transport. I was very lucky with my transport because my mum passed my placement on the way to her work, and it was very convenient. I went to Rhos-Y-Gwaliau Outdoor Education Center for my two weeks. I was very anxious before I got there each morning because I had no idea what was in store for me. The whole experience wasnt half as bad as I had predicted, I hope your outcome at the end of your work experience will be the same as well. Where I went on my work experience I didnt really have a typical day. Each day I did something different, sailing, canoeing, canoeing, climbing, hill trails and gorge walks. I arrived at the center at 8am each morning, then I had to make sure that all the children that were in my group had packed all the necessary kit they needed for the day. The we would all gather in the canteen, and make our lunches ready for the busy day that we had planned in front of us. Then we would all set off in our individual group and head towards our activity location. I had so much fun from my experience at Rhos-Y-Gwaliau Outdoor Education Center, and I found out a lot about myself. I do hope that you will choose a suitable placement for yourself and gain a lot of experience and knowledge. I sure did, and this whole experience will always stay with me. I dont have to tell you how much I enjoyed my work experience, because Im sure you can imagine. There was nothing I really disliked about my work experience, well the hours were a bit long, because twice a week I had to be there from 8am till 9pm, which I believe was a very long shift, but that didnt bring me down the slightest bit more enjoyable. The whole experience at Rhos-Y-Gwaliau Outdoor Education Center has definitely helped me choose what I would like to do in the future. This is an ideal work I would love to do when Im older. I found out that Im able to work with people from all ages and I truly enjoy working with children because you are able to see all the progress they have done and youre able to see the amazement on the childrens faces when they achieve a new skill. When I help people I get a warm feeling in my heart. I wish you all the best for the future, and I hope that my talk today has reassured you all, and you have a better incline of what to expect when youll be starting work experience in couple of weeks time. And I truly do hope that you will have two fantastic weeks at your placements, and try your best to enjoy them. Thank-you for listening to my talk today, and I hope that I have helped some of you, and you now know a little bit more of what youre in for. All the best to every single one of you. And thank-you for being such a good audience.

Rheumatoid Arthritis (RA) and Guillain-Barre Syndrome (GBS)

Rheumatoid Arthritis (RA) and Guillain-Barre Syndrome (GBS) Inflammation is a protective reaction associated with vascular tissues in response to different stimuli such as irritants and pathogens. In addition, other causes of inflammation may include physical injuries and immune reactions on body cells and tissues. Therefore, inflammatory reactions serve to eliminate the stimuli and start the process of healing on damaged cells, tissues, and organs (Ferrero-Miliani et al., 2007, p. 227). Conversely, these inflammatory reactions can be chronic or acute. This essay presents the etiology, pathogenesis, diagnosis, clinical manifestations, prognosis, and the treatment of Rheumatoid Arthritis (RA) and Guillain-Barre Syndrome (GBS). Rheumatoid Arthritis (RA) Scenario: 45 years old woman started with severe pain in her hands and feet. She noticed that she could not shake her wrists whilst she was doing PE with her students in the gym. About 2 month later, when she was working in her yard, the pain became even more pronounced. She was digging the yard for make a path way. The garden working was difficult to do because every day her feet hurt and the strength in her hands was so reduced that even lifting a large boiling pot in the staff kitchen was difficult. At night times she put her hands under her pillow to try to reduce the pain so that she could sleep. Chronic immune inflammatory reactions can occur on synovial tissues in response to the synovitis, synovial cells, and the accumulated synovial fluid in the joints. This type of autoimmunity causes Rheumatoid arthritis (Majithia Geraci, 2007). The symptoms of RA are not only limited to the articular regions but they can also spread to other parts of the body. Therefore, RA affects the joints, skin, lungs, kidneys, blood vessels, heart, and other systemic tissues. In addition, the disorder leads to destruction of the ankylosis and cartilage lining the joints. It also causes nodular lesions on the skin and diverse inflammatory reactions on different systemic tissues (Majithia Geraci, 2007, p. 937). The clinical diagnosis of RA involves physical examination of symptoms, blood tests, x-ray radiographic imaging, and other differential diagnoses, which are aimed at distinguishing the symptoms of RA from other disorders. Moreover, the pathogenesis of RA entails proliferation and fibrosis of cells; the destruction of cartilage and bones; and pannus formation. These changes are caused by the activities of proteolytic enzymes, cytokines, and prostanoids in the synovial region (Majithia Geraci, 2007, p. 937). Here, inflammation is mediated by Tumor Necrosis Factor-alpha and Interleukin-1 (IL-1), which are the most notable pro-inflammatory cytokines in the disease process of RA. The two cytokines enhance the production of other inflammatory elements such as nitric oxide (NO) and prostaglandin E2 (PGE2). However, IL-1 has shown prominence in the pathogenesis of RA. Initial IL-1 release stimulates osteoblasts, synoviocytes, and chondrocytes. The cells take part in the inflammatory reactions, bone destruction, and pannus formation. Furthermore, the inflammatory reactions elevate the secretion of IL-1 relative to the progress of the disease. In addition, IL-1 stimulates the movement of neutrophils into the synovial region; the production and differentiation of lymphocytes; and finally the activation of macrophages. Additional IL-1 production leads to severe erosion of bone and cartilage, produces pain, and impairs tissue repair (Majithia Geraci, 2007). Lastly, Rheumatoid arthritis can be treated using medications such as analgesics, steroids, and disease-modifying antirheumatic drugs (DMARDs). In addition, non-pharmacological therapies such as physical therapy and nutritional therapy can halt the development of the disease. Conversely, the prognosis of RA shows varied symptoms in different patients such as disabilities, poor prognostic factors, and sometimes death (Majithia Geraci, 2007, p. 939). Guillain-Barre Syndrome (GBS) Scenario: A 33 years old man have a burning, sensitive, irritated sensation under his skin that spread throughout his arms and upper body over few months in the beginning of 2010. He noticed his sense of balance was lost. Then over a several weeks more symptoms presented themselves. His hands began to shake and tremor, his ears began buzzing, tickly in his left foot and the muscle spasms appeared, and muscle strength getting weak and pain grew in his thighs. His speech became jumbled and his left pupil dilated. Acute infections of the peripheral nervous system can cause an autoimmune reaction in response to the pathogens and the host tissues. These immune responses are targeted at pathogens such as bacteria and the influenza virus but instead they attack the gangliosides of the nerve tissues (Hughes et al., 1999). This is the basis of GBS, which leads to inflammatory demyelination of the nerves and multiple neuropathies. Consequently, GBS is characterized by impaired sense of position, paralysis, absence of fever, areflexia, and symmetrical weaknesses that begin with the legs and spread to the upper limbs and finally to the face. Conversely, analyses of the cerebrospinal fluid and electrodiagnostics provide important insights into the diagnosis of GBS. In addition, observable paralysis and areflexia can be used as the immediate indicators of GBS. However, additional differential diagnoses are important to distinguish the symptoms of GBS with other disorders such as the Motor Neuron Disease (Hughes et al., 1999, p. 74). The pathogenesis of GBS is associated with immune responses targeted at an acute infection. However, the pathogens involved in the infection contain epitopes resembling some components of the peripheral nervous system. Therefore, the immune reaction attacks the nerve components causing acute inflammation on the myelin sheath or the axon (Hughes et al., 1999). Furthermore, the inflammatory reactions cause severe demyelination in the nodes of Ranvier and nerve roots. These inflammatory reactions are mediated by both the cellular and humoral immune components such as activated T-lymphocytes, which invade the demyelinated regions and attract macrophages that destroy the nerve membranes. Additional demyelination is thus, mediated by the macrophages and components of the complement system. Lastly, the treatment of GBS entails providing supportive care for patients with paralyzed diaphragms and intravenous injections of immunoglobulin for stable patients. In addition, administration of plasmapheresis is recommended. Conversely, except for isolated cases of persistent areflexia, the prognosis of GBS shows that most patients begin recovering at the forth week after the onset and they can be completely healed after a few months or one year. Conclusion The essay presents a detailed discussion on two inflammatory conditions, which are caused by immune responses that target cells, tissues, and organs in the body. Therefore, the essay examines the etiology, clinical manifestations, diagnosis, pathogenesis, treatment, and the prognosis of Rheumatoid arthritis and Guillain-Barre Syndrome (GBS). From the discussions above, it can be deduced that inflammation is a serious complication, which occurs in the whole body or within a specific tissue and causes acute or chronic symptoms. However, most inflammatory conditions are treatable and preventable.

Witchcraft in the Elizabethan Era

Witchcraft in the Elizabethan Era Elizabeth Carlos The Elizabethan Era lasted from 1558 to 1603, during the reign of Queen Elizabeth I. This period was a time of growth and expansion in the areas of poetry, music, and theatre. Because of this, and the peace throughout England at the time, the Elizabethan Era was often referred to as the Golden Age of history (Elizabethan England Era Life). Even though there was a small expansion of knowledge during the period, there was still the belief in supernatural beings, such as witches at the time. The Majority of witches accused were women, and often poor, old, sick, or widowed. There was not much knowledge of medicine during the era, so women were expected to create cures as part of their job of taking care of the household. Those who used herbs for ointments were known as wise women. However, the Catholic Church as the timed defined witchcraft as any knowledge of herbs, which was associated as the work of the devil (Elizabethan Witchcraft and Witches). People of the Elizabethan Era seemed to take interest in knowledge and learning such as sciences and inventions, but the belief in superstitions were still there. Most superstitions developed from old traditions or beliefs. The reason for the arise of superstitions was because of ignorance. Many also feared what they did not know. Some common superstitions that came to be in the Elizabethan Era included leaving the door open behind you, spilling salt, and a lunar eclipse. These were all associated with bad luck. The most common superstition, and the most feared by the Elizabethans, was the existence of witches (Superstitions of the Elizabethan Era). Witchcraft originated from peoples misconceptions of the causes of everyday troubles. Witches were thought to be those who prayed to spirits and performed rituals to resolve problems. These rituals were referred to as magic. Witches were a way to make sense of the unexplained for the people all of Europe during this time. This is also why many blamed seemingly unexplainable events such as fires, floods, droughts, bad harvests, and epidemics, on witches. One of these epidemics, the Bubonic Plague, or the Black Plague, was blamed on witches because of the lack of knowledge of medicine. Men during this period had greater importance than women of the Elizabethan Era. Because of the male dominated society, more women were accused of witchcraft than men. Out of 270 tried, 247 were women and only 23 were men. The women who were accused were usually and most often poor, elderly, sick, or widowed. Besides the fact that men were held higher in society, those who had power or wealth were exempt from most accusations (Witchcraft in the Elizabethan Age). Wise women at the time were often helpful members of Elizabethan society, even though they were considered witches by the Catholic Church. Black witches were much different from white witches. Black magic was practiced to inflict harm onto others. White witches were also known as cunning folk or healers. White magic was just the use of herbs and potions that were thought to have healing powers. However, during the Renaissance this distinction between the two was lost through the witch hunts. Queen Elizabeth I passed a new law in 1562. This Law did not define sorcery as harecy. In France and Spain the punishment inflicted upon the convicted witches was burning at the stake, which is an agonizing way to be put to death. The new law established in 1562 only called for the witches who were convicted of murder by witchcraft were to be hanged. The less severe crimes committed by witchcraft meant they were to be pilloried or to be attacked, ridiculed , and publicly humiliated. Queen Elizabeth I was considered to be more lenient towards witches. Some assume the reason for this is because Elizabeths mother, Anne Boleyn, had been accused of witchcraft and was later put to death. Elizabeth was also highly intelligent for a woman of the time. She had John Dee, an English mathematician and astronomer, as an advisor. Elizabeth herself took an interest in astrology, which some think explained her leniency towards witchcraft (Elizabethan Witchcraft and Witches). Before the Elizabethan Era, in 1486, the Malleus Maleficarum was written by Heinrich Kramer and Jacob Sprenger. The Malleus Maleficarum, which means The Hammer of Witches in Latin, was one of the most well known medieval treaties on witchcraft. The treaty was written to help interregate and convict witches as well as to argue against the beliefs that witchcraft did not exist (The Malleus Maleficarum). In 1566 a woman, Agen Waterhouse, was put on trial in Chelmsford, Essex. She was accused of causing William Fynne to become ill. Fynne later died from his illness. She was also accused of using black magic to kill livestock. She was then blamed for the death of her husband. Agnes was found guilty, and she was hanged. She became the first woman to be executed for witchcraft in England. Elizabeth Francis had been accused of witchcraft at the same time as Agnes but she was not found guilty until 1579 when she and several other women were put on trial and found guilty. In 1882, fourteen women were convicted after being put on trial for witchcraft in St. Osyth, Essex, which seemed to be a common place for accounts of witchcraft at the time. In 1884, a man named Reginald Scot published a book called, The Discoverie of Witchcraft. In this, he stated his beliefs about those who were accused of witchcraft. Scot felt that the punishments were un-christian and he blamed the Roman Church. In 1589, three women were convicted of the practice of witchcraft, Joan Cony, Joan Upney, and Joan Prentice. Cony was a worshiper of satan and was convicted of the murder of Elizabeth Finch. Upney was convicted of murdering Alice Foster and Joan Harwood. Prentice was accused of speaking with satan and murdering a little girl by the name of Sara Glascock. An old woman Alice Samuel was accused of being the reason for the Throckmortan children throwing fits. Then in 1590, when Lady Cramwell, an extremely wealthy woman came to visit Warboys, she claimed that she was being tormented by Alice Samuel in her dreams. In 1593, George Gifford published a book called A Dialogue Concerning Witches and Witchcraft. In this he wrote about the ministerial challenges. He brought attention to the challenges brought by witch beliefs (The Beliefs in the Devil During the Elizabethan Times). Witchcraft is something that has been practiced since the beginning of time. It has been a way for humans, in their own mind, to make sense of what they do not understand, or the unknown. Before society knew anything about medicine, or science, they would make up their own reasoning and share their ideas. Sadly, because of our fear of the unknown, many innocent people may have died in the witch trials and witch hunts. Though now we do not have witch hunts and witch trials, some of the superstitions still stick with us. We also have many more religions and much more diversity in religions. Now we know that the reason for the Black Plague and so many illnesses were related to the lack of cleanliness and knowledge of common medicine of the time, and not because of supernatural beings or witches. The existence of witchcraft in todays day and age depends on how you define it. In the Elizabethan Era it was considered witchcraft just to have knowledge of herbs, which we still use today for many different things including using herbs to make natural healing remedies (Elizabethan Era England Life). There are some people in parts of the world who still identify as witches as part of their religion. However, this is much different than the way witches were perceived in  medieval times and in the Elizabethan Era. Those who identify themselves as witches (Pagan or Wiccan) do not, in any way, worship the devil. In the early 20th century a new religious movement developed known as Pagan Witchcraft. Pagan witchcraft is also known as Wicca. Wicca was introduced by a man named Gerald Gardner. There have been books about the core meanings and rules of this religion but Wicca has changed over time. There are many versions of how Wicca is structured. Because of this, Wicca is divided into sects know as traditions. Normally those who follow the Wiccan religion worship a God and Goddess. However, there are others that have very different beliefs. Some believe in duotheism, monotheism, monism, polytheism, or pantheism. Wicca is a form of modern Paganism. Wiccans perform ceremonies and rituals that they refer to as magic. They also believe the work of magic is through nature and senses and that it is misunderstood by science. Even though in most of todays societies witchcraft is not part of daily life, the witch trials and witch hunts were still a big part of history (Witchcraft in the Elizabethan Age). There were many deaths caused by the Bubonic Plague at the time and because of that more deaths were caused from witch executions. The Bubonic Plague became such an epidemic was because the plague was spread by rats that were infested with fleas that carried the disease. However, during the time of the witch hunts, people thought that cats were associated with witches and their black magic, because of this they also began killing the cats as well as the witches. The problem that came from the decrease in the cat population was an increase in the rat population. This is why some people think that the reason that the  plague became a huge epidemic was because people blamed the witches for the plague and killed many witches as well as cats. The witch hunts eventually ended but the effects of witchcraft made an impact on history, in different ways. Many still take an interest in witchcraft. Some even still believe in magic. Superstitions however, are still alive as ever. They have changed throughout time by being passed down through generations (Superstitions of the Elizabethan Era). Works Cited Elizabethan Era England Life. Elizabethan England Life. N.p., n.d. Web. 07 Mar. 2017.  . Elizabethan Witchcraft and Witches. Elizabethan Witchcraft and Witches. N.p., n.d. Web. 07 Mar. 2017.  . Superstitions of the Elizabethan Era. Graziatripodi. N.p., 22 Jan. 2012. Web. 07 Mar. 2017.  . Witchcraft In Elizabethan England. Witchcraft In Elizabethan England. N.p., n.d. Web. 07 Mar. 2017.  . Witchcraft in the Elizabethan Age . Witchcraft in the Elizabethan Age . N.p., n.d. Web. 07 Mar. 2017.  . The Beliefs in the Devil During the Elizabethan Times. Synonym. Synonym, 25 Aug. 2013. Web. 07 Mar. 2017.  .

Rate of Reaction Coursework Essay -- GCSE Chemistry Coursework Investi

Investigate if changing the concentration of an acid will change the rate of the reaction when marble is dissolved in hydrochloric acid. Apparatus Marble Chips Conical Flask Hydrochloric Acid Gas Syringe Delivery Tube Stop Watch Fair Test To make the experiment a fair test I will use the same amount of acid for each concentration. I will do this by using a capillary tube because they are very accurate. I will use 3g of marble in each concentration of acid. I will clean everything out before I start the next experiment with a different experiment. Safety ====== Magnesium is flamable and when it reacts with acid an exothermic reaction takes place releasing a large amount of heat energy. Acids are corosive so saftey glasses must be worn. Method I will use Marble chips all of a small size. I have decided to use 3g or marble chips. The amount of acid I have decided on is 20ml. I will measure this by using a burette, a very thin tube that lets out the acid when you turn the tap; it gets very accurate amounts of acid. I can measure the speed of the reaction by how much gas is given off. I can measure this in cm3 in a gas syringe. When the experiment takes place, I will take the reading every 10 second to get a good graph for the results. If the reaction goes very quickly, I will take the readings every five seconds. I will use acid of 0.5, 1, 1.5, 2 and 2.5 molar concentrations. To be sure I can rely on my results I will repeat he experiment twice or three times if necessary, because there is chance of inaccurate results for many reasons. Calcium Carbonate + Hydrochloric acid Calcium Chloride + Water + Carbon Dioxide CaCO3 + 2HCl CaCl2 + H2O + CO2 Prediction ========== I predict that if the concentration of the Hydrochloric a... ...would have been a lot similar. If I did use Powder however, the concentration of acid may have had to be weakened as the reaction would have taken place a lot quicker due to the very large surface area and readings wouldn't have been as accurate. Secondly, an inaccuracy may have been caused by the fact that the temperature may have dropped during the reaction. This could have been used if I used a water bath to heat up the acid to a constant temperature. You have to allow for a margin of human error during the experiment, some people react slower than others and you have to rely on the person taking the readings with the stopwatch. The results were reliable because they were almost the same in both experiments, even though there was an anomalous result; it happened in both experiments, so the results were still relibale, I have no explination for the anomalous result.

The Rate of Reaction Of Metals with Acids :: GCSE Chemistry Coursework Investigation

The Rate of Reaction Of Metals with Acids Introduction In this investigation I will be looking at the rate of reaction between a metal, which will be magnesium ribbon, and an acid. The acids will either be hydrochloric, ethanoic, sulphuric or phosphoric acid. I will be finding out if the activation energy changes depending on whether a strong or weak acid is used. I will also be investigating whether or not there is a change in the order of reaction if a dibasic acid is used instead of a monobasic acid. Planning This investigation is therefore split up into separate experiments. Experiment 1 is to find the activation energy for the reactions between hydrochloric acid and magnesium ribbon, then ethanoic acid and magnesium ribbon. The only way to find the activation energy is to time how long it takes for the reaction to complete at different temperatures. Experiment 2 is to find the order of reaction between magnesium ribbon and hydrochloric acid, then sulphuric acid. There are several methods that can be used to find the order of reaction:  · I could use an excess of magnesium ribbon and note down how much gas has evolved every 10 seconds until the reaction has finished.  · I could repeat the same procedure as above, but with an excess of acid instead of magnesium ribbon.  · I could use an excess of acid and change the concentration, this would not require the reaction to be completed so I would have to time how long it takes for a set amount of hydrogen gas to form. There are several chemical equations that are relevant to this investigation:- Mg(s) + 2HCl(aq) MgCl2(aq) + H2(g) Mg(s) + H2SO4(aq) MgSO4 + H2(g) Mg(s) + 2CH3CO2H(aq) Mg(CH3CO2)2(aq) + H2(g) 3Mg(s) + 2H3PO4(aq) Mg3(PO4)2(aq) + 3H2(g) In my experiments I will not be using phosphoric acid due to time restrictions and it is not relevant to the problems I am discussing, because it is a tribasic acid and I am comparing monobasic and dibasic acids. The equation needed to find the activation energy in a reaction is called the Arrhenius equation. In k = constant – EA/R (1/T) Where k = rate constant EA = activation energy (J mol ¹) R = gas constant, 8.31 J K ¹ mol ¹ T = temperature in Kelvin Initial Problems - The time restriction makes it extremely hard to find the order of reaction by timing how long it takes for all the magnesium to disappear. - I do not want to directly heat acid as this is dangerous when only

Suffering and Challenges of the Children in Kozol’s Writing

Suffering and Challenges of the Children in Kozol’s Writing. In the book entitle â€Å"Amazing Grace† authored by Jonathan Kozol, the children were suffering under severe poverty based on the fact that their parent were very poor. According to Kozol’s writing, some of them were described as the .. †Poor of the poorest , poor by any standard.. † They were of mixed races according to him â€Å"two third are Hispanic, one third blacks† and of the total population he wrote â€Å" thirty-five percent children – more than 95 percent are poor people†.Most of them receive only the elementary education. Their parents could not train them up to high school level due to the fact that they were very poor. Kozol wrote â€Å"At the elementary school that server the neighbor †¦Ã¢â‚¬ ¦. only seven of the eight hundred do qualify for the free school launches.. †. How their character reflects the environment Due to the fact that their p arent were very poor and could not teach them good moral behavior so they grew up wild and behaved very uncontrollable and engaging in all criminal activities. Kozol reports: â€Å"..crack cocaine addiction and intravenous use of heroin which I have met here call â€Å"The niddle drug†¦Nearly 4000 heroin injections, many of whom are HIV –infected live here. † â€Å"Asthma is the common illness among the children†¦. † â€Å"Some of these houses are freezing in the winter. †. â€Å"Three more children and adults were shut dead in the living room†¦Ã¢â‚¬  â€Å"†¦Thirty minutes – a Minister and other Parishioner were shut dead†¦Ã¢â‚¬  Kozol asked: â€Å"What is like for Children to grow up here? What do you think the world has done to them? † The answer to his first question is that the children were influenced by the environment they grew up.They grew up in poverty without sound education and the world does not car e about them. Therefore Kozo asked â€Å"What has the world do to them? † We shall now go over to answer some of those questions that are related to the question he asked in respect of the poor economic situation he found those children in his writing. â€Å"How does religion provide a frame work of stability for families in this neighborhood?. â€Å" (RS100/EVIL)Beefore we answer this question we should first of all answer this question which I feel forms the basis of religion. The question is â€Å"What rule does Ideology play in the suffering according to Kozol?†. To answer this question we must define the word â€Å"Ideology† this will give us a clue on exactly how it relates to the suffering children of Kozol’s writing. Let get the exact definition from the experts: â€Å"Ideology† â€Å"Could be defined as the mode of interaction between individuals† (RS-100/EVIL). One expert called â€Å"Max† wrote â€Å"†¦human beings are concerned about the good of the group – cooperation†. Based on Max definition, we can understand that â€Å"ideology† is all about working for the goodness of the people and to co-operate with them in terms of need.Now we can answer the question of those suffering children in respect of the â€Å"ideology† concept. Based on this background, Kozol wrote â€Å"St Anne Church on St Anne Avenue is three blocks from the subway station. The children who came to this small Episcopal Church for food and comfort to play and the mothers and fathers who come here or pray†¦Ã¢â‚¬  Now you can see the rule â€Å"Ideology† played in the life of those suffering children. They could find food and comfort including their fathers and mothers at St Anne’s church. Although the world generally do not care about them but the church cares.That is the real concept of â€Å"ideology †based on Max definition which states â€Å"human beings are concer ned about the good of the group – cooperation†. So the church which is a body of individuals could reach out with love to the suffering children. Within the church they received good moral teachings based on the principles of the Holy Bible and also to pray so that their lives could be transformed for a better society. â€Å"Religion as Protection Against Ideology† (RS100/Evil) The above statement gives us better understanding about the importance of religion to humanity which will play a key rule in times of need.â€Å"How does religion projects against ideology? † One answer states â€Å"It inspired religious people to always look for victims â€Å" Which means, religious people should search for victims and not victims to come to them although they could come to them just as the suffering children came to St Anne Church â€Å"for food and comfort† according to Kazol. But religious body should search for victims to help. â€Å"Are you going to celebrate the winner or looser? † (RS100/Evil). My answer is religious people should search for losers and not the winners. People in desperate situation and extreme poverty are losers who need help.They may be involved in natural disasters such as flooding, earthquake, fire disasters ect and they lost everything. In most cases, they could live in a very poor environment without access medical facilities, sound education, electricity and others. â€Å"If you develop a Preferential option for the poor then you are challenging your society to do something about them† (RS 100L/Evil). The small church at St. Anne has challenged other rich individuals and the government to do something for the poor masses in that region including those suffering under severe poverty throughout the United States.â€Å"The making of Ideology† (RS 100/Evil) According to Robert Nisbet – British Sociologist â€Å"-Coherency – Thoughts are connected to another in a way that m akes sense† While individuals such as church, philanthropic organizations, etc come with an idea to solve problems, other individuals could come up with same ideas that makes sense. Therefore it becomes a â€Å"coherent idea† due to the fact that that the thoughts of individuals have come into agreement that could go long way to solve human problems. â€Å"Relationship to Political Power† (RS 100/Evil).In the government circle, ideology plays a key rule due to the fact that people in the government are always thinking of how to solve problems which the citizens are passing through. As a result they could create out an agency which could reach out to the people facing such problem such as sending aids to disaster regions, epidemic etc. On the international level, governments, churches and other philanthropic organizations send aids to foreign countries to save lives of people who might have experienced natural disasters and even to refugees camps where there is an outbreak of civil war in a particular country.â€Å"Ideology Question† (RS 100L/Evil) â€Å"What is the mode of interaction between individual? † 1) Answer â€Å"Individuals in their natural state compete with each other for scare resources† 2) â€Å"If two individual are competing over access to some resources, they may kill each other in attempt to gain possession† As you can see, the second answer explains the first answer above. Take for example, the oil is a â€Å"scarce resource† due to the fact that it is not common in every nation. Consequently there are lot of conflicts going on in several parts of the world due its scarcity and high value.People kill each other in order to gain possession because it makes someone to get rich very quickly. But the Human beings are more valuable than the oil. The need to help the suffering people is scarce; only very few people could provide help like the church in Kozol writing. So it is very scarce to he lp the poor. Why is it so scarce to help human? The answer is that those who can help feel that they cannot have reward from those people they helped due to the fact that they are poor.But that of the oil, people fight for it and even kill themselves in order to gain access to it due to its value while the poor are not seen as valuable. Therefore the means to save the poor becomes a† scarce resource†. Amazing Grace (By Jonathan Kozol) Bill Gates Issues Call or Kinder Capitalism; (Wall Street Journal 24 Jan. 2008) Pres. Chavez to Help Poor in United States before Christmas (ThinKandask. com Nov. 2005 ) The poor in the usa call out for international help(Now Health 16 August, 2004) The Crime? Helping the Poor While Being Wealthy( A Alender Through About Editoral)

Road Rage

A coin is tossed four times. The probability is ? or 0. 25 that all four tosses will result in a head face up. Answer Correct Answer: False A firm offers routine physical examinations as part of a health service program for its employees. The exams showed that 8% of the employees needed corrective shoes, 15% needed major dental work and 3% needed both corrective shoes and major dental work. What is the probability that an employee selected at random will need either corrective shoes or major dental work? Correct Answer: 0. 20A group of employees of Unique Services will be surveyed about a new pension plan. In-depth interviews with each employee selected in the sample will be conducted. The employees are classified as follows. What is the probability that the first person selected is classified as a maintenance employee? Correct Answer: 0. 025 A probability is a number from -1 to +1. Correct Answer: False When are two events mutually exclusive? Correct Answer: If one event occurs, the n the other cannot There are 10 rolls of film in a box and 3 are defective.Two rolls are selected without replacement. What is the probability of selecting a defective roll followed by another defective roll? Correct Answer: 1/15 or about 0. 07 Three defective electric toothbrushes were accidentally shipped to a drugstore by the manufacturer along with 17 non-defective ones. What is the probability that the first two electric toothbrushes sold will be returned to the drugstore because they are defective? Correct Answer: 3/190 or 0. 01579 The first card selected from a standard 52-card deck was a king.If it is NOT returned to the deck, what is the probability that a king will be drawn on the second selection? Correct Answer: 3/51 or 0. 0588 The first card selected from a standard 52-card deck was a king. If it is returned to the deck, what is the probability that a king will be drawn on the second selection? Correct Answer: 1/13 or 0. 077 If there are ‘m' ways of doing one thin g and ‘n' ways of doing another thing, the multiplication formula states that there are (m) †¢ (n) ways of doing both. Correct Answer: TrueA study by the National Park Service revealed that 50% of the vacationers going to the Rocky Mountain region visit Yellowstone Park, 40% visit the Grand Tetons and 35% visit both. What is the probability that a vacationer will visit at least one of these magnificent attractions? Correct Answer: 0 The closer a probability is to 0, the more likely the event will happen. Correct Answer: False The classical approach to probability requires that the outcomes of an experiment are not equally likely. Correct Answer: False The numbers 0 through 9 are used in code groups of four to identify an item of clothing.Code 1083 might identify a blue blouse, size medium. The code group 2031 might identify a pair of pants, size 18, and so on. Repetitions of numbers are not permitted, i. e. , the same number cannot be used more than once in a total sequen ce. As examples, 2256, 2562 or 5559 would not be permitted. How many different code groups can be designed? Correct Answer: 5,040 A discrete random variable can have only certain clearly separated values. Correct Answer: True A listing of all possible outcomes of an experiment and their corresponding probability of occurrence is called a _____________.Correct Answer: Probability distribution A statistics professor receives an average of five e-mail messages per day from students. Assume the number of messages approximates a Poisson distribution. What is the probability that on a randomly selected day she will have five messages? Correct Answer: 0. 175 David's gasoline station offers 4 cents off per gallon if the customer pays in cash and does not use a credit card. Past evidence indicates that 40% of all customers pay in cash. During a one-hour period twenty-five customers buy gasoline at this station.What is the probability that more than ten and less than fifteen customers pay in cash? Correct Answer: 0. 380 David's gasoline station offers 4 cents off per gallon if the customer pays in cash and does not use a credit card. Past evidence indicates that 40% of all customers pay in cash. During a one-hour period twenty-five customers buy gasoline at this station. What is the probability that at least ten pay in cash? Correct Answer: 0. 575 Which of the following is NOT a characteristic of a binomial probability distribution? Correct Answer:Each outcome results from two trials The weight of an offensive linesman may be 205. 15 pounds, 210. 23 pounds, 225. 05 pounds or 219. 14 pounds. What is this an illustration of? Correct Answer: Continuous random variable The variance of a binomial distribution is found by ? ? (1 – ? ). Correct Answer: True The mean of a binomial distribution is the product of n and ?. Correct Answer: True A true-false test consists of six questions. If you guess the answer to each question, what is the probability of getting all six qu estions correct? Correct Answer: 0. 016

Corporate Social Responsibility †McDonald’s Essay

McDonald is one of the most renowned fast food restaurants across the globe. The vision of McDonald’s was coined by Ronal McDonald who identified the need of its target audiences and tailor made the products as per them. The organization has established a value proposition for the target audience on the basis of a penetration pricing strategy that has appealed to the people in almost every country. Being a tough competitor to many fast food retailing giants such as the Burger King, KFC etc, the organization has implemented an adaptation approach for every country that it enters. This implies that McDonald is willing to change its product portfolio and other strategies as per the expectations of the customers in the newly entered market. This allows McDonalds to create a link with the target audience 1 McDonald and synchronize with their taste and preferences. For instance, when McDonalds entered the Indian markets in 1996 with its famous beef burger, it never expected that the Indian people will boycott the product because of their cultural norms and tradition. This forced the company to re-evaluate its strategies and introduce a new product â€Å"Aloo tikki† burger (Burger with potato stuffing) which was in line with the Indian sentiments. â€Å"Aloo tikki† has been one of the most preferred snacks for the Indian markets. Although it is not at all a healthy product but still it is in the taste and preferences of the customers. Therefore, the product was customized according to the customers. In the Australian market, the organization has even changed its brand name recently and is opening its outlets by a new nick name ‘Macca’. This is the extent of the adaptation strategy that the world has witnessed. Previously no organization has taken the initiative of changing its brand name to appeal to the target audience but McDonald has undertaken the same only to create a relationship with the target audience. The notion of corporate social responsibility has gained a lot of popularity in the recent past because of the increasing involvement of the organizations in the day to day life of the people. The concept states that an organization also has a lot of responsibilities towards its stakeholders that includes its employees, customers, suppliers, banks, financial institutions, government and the society on a whole. Therefore, the organizations should not undertake any activity that goes against the interest of the society. In fact, every organization should undertake activities that create some kind of welfare for the entire society. For instance, many organizations goes to the backward areas and provide free medical checkup for the people, distributes medicines, provides education to the children, spreads awareness regarding the women empowerment etc. All this constitutes of the corporate social responsibility activities of an organization. This also helps an organization in creating positive brand image in the 2 McDonald minds and hearts of the target audiences because they might feel high of an organization and its activities. However, in the last few years, a lot many social groups and institutions have doubted the ethics of the company and have clearly stated that McDonald does not follow the concept of corporate social responsibility. This is mainly because the organization has been introducing numerous products in the market that are harmful for the health of the customers and increases the obesity level in them. In anticipation of higher profits, many a times, the organization might not follow the ethical code of conduct that might affect their sustainability in the near future. The same has been talked about McDonald’s because its products are just for the profits of the company and has a negative impact on the obesity level of the consumers. It is a very transparent fact that obesity has become a major problem across the globe and the same should be controlled in order to have a healthy life. However, many experts and doctors have identified obesity, blood pressure and diabetes as some of the rising problems amongst the Americans and amongst the people across the globe. Not only obesity gives rise to several serious diseases in a human body but it might also affect the confidence level of an individual. This is the main reason because of which many experts have imposed serious allegations against the corporate social responsibility of McDonald’s. In this reference a lawsuit was also filed on McDonald’s in the year 2003 when an obese man named ‘Ceaser Barber’ filed suit against McDonald’s for the unhealthy products that it sells that has led to high level of obesity. However, the judge denied the law suit and McDonald’s was relieved of the case. However, in another case McDonald was considered as guilty and unethical when Stella Lieback spilled coffee (purchased from McDonalds) on her pelvic area and filed a case against the company for selling such hot coffee. The court of law found the company guilty because the lady had suffered a three sixty degree burn. 3 McDonald Nevertheless, keeping the above discussion into consideration, I must state that the concept of corporate social responsibility does not states that the organizations can not develop a product portfolio as per the needs of the target audiences. McDonald’s has rightly identified the needs of the customers and have developed these products as per their taste and preferences. Since it is the need of the customers, it cannot be ignored by an organization manufacturing the similar product lines. The key concept of marketing states that an organization has to understand the needs of the target audience and develop the products to satisfy the unsatisfied needs (Azad, 2011). The same task is being followed by the organization. The competing brands such as Burger King, KFC, Domino’s, Pizza hut and many others are also manufacturing the fast food items as per the taste of the target audiences. Therefore, McDonald’s also has to remain in the competition for obtaining a sustained growth in the market place. Above all, McDonald’s is not forcing any individual to purchase the product. It is the free will of the target audience to purchase the product from the organization and consume the same. If the consumers have deep respect for the organization’s effort in the past few decades and have a liking towards its product, the same cannot be categorized as unethical or against the concept of corporate social responsibility. As a consumer I have deep knowledge about the product that McDonald’s sell and its impact on the health of the consumers. The law of many countries states about the provision of ‘caveat emptor’ which means let the buyer beware of the products or services that they buy. This implies that the consumers are themselves aware of the products and if they are purchasing it with free will, the organization cannot be held responsible for it. In a nutshell, I feel that corporate social responsibility does not mentions anything in black and white in reference to the product’s quality. It just states in broad that the organization should not go against the interest of the society. McDonald’s, by no means, is going against the society. Rather the organization is undertaking a genuine attempt to serve to the needs and 4 McDonald wants of the target audience (Sharma, 2012). This should be appreciated by the stakeholders to encourage the efforts from McDonald’s in the future. I would like to conclude that there cannot be a universal standard for developing the product. It is highly dependent from situation to situation and should not be blamed on corporate social responsibility of the organization. References Azad, P. (2011). Marketing Management. APH publications Sharma, S. (2012). McDonald’s strategic management.