Apple Company Essay Example | Topics and Well Written Essays - 1500 words

Apple Company - Essay Example These factors generate a huge impact on the functioning of the business organisation as a whole. To this end, it must be noted that the business organisation can render effective control over the internal factors pertaining to human, technological and financial resources. On the contrary the external business factors divided along the micro and macro parts remain uncontrollable by the business. External factors like customers and suppliers along with competitors and government bodies and the different environmental events pertaining to political, economic, social, legal and technological landscape affect the organisation in a potential manner. Similarly the international and socio-demographic environment also affect the operations of the business concerns (Jain, Trehan & Trehan, 2009, p.7-14). In regards to the above discussion the essay now focuses on analysing the internal and external business environment of Apple Company. The company has gained a wide recognition in the internati onal market for producing computer and other information technology related products which focus on rendering high amount of sophistication and innovation. This fact enables the company to gain a large market share in the international arena in a much lesser time span (Lliev, Lindinger, & Poettler, 2004, p.6). Internal Environment of Apple Company The internal environment of Apple Computer Incorporation can be studied in respect to the human resource factors. Apple Computer Incorporation works on a strategic mindset while recruiting the proper quality of human resources in order to meet the organisational objectives. The company focuses on enhancing the quality of the workforce to help in enhancing the creative and innovative potential of the concern which thereby augments the productivity and organisational competence. Apple Computer Incorporation’s human resource policies thus strongly focus on gaining the right workforce which would help the company to deliver the best pos sible designs and technological innovations in the products produced. Further the company’s human resource function also renders potential importance in recruiting large amount of people to operate in creating attractive designs and contents on the web. This segment is rendered greater importance by the company for it helps the concern to reach a larger consumer base. Apple Computer Incorporation also reflects a huge potential in controlling the attrition rate of the employees in the concern. Through effective human resource policies the organisation successfully targets to retain key organisational people to help in generating large amount of productivity. The management team of Apple Computer Incorporation strategizes the formulation of organizational mission and visionary principles to help motivate the internal people in achieving stated ends. The visionary and missionary objectives should be strategically formulated by the business concern so as to develop a positive and lucrative image of the concern in the eyes of the principal stakeholders both internal and external. Human resource policies of Apple Incorporation also focus on helping the employees rise up the organisational ladder depending on their productivity and performance parameters. Thus the internal environment structure of the concern is quite amicable for the employees to develop their personal productivity. Another key feature of the human resource policies of Apple Computer Incorporation involves the outsourcing of human resource activities to key external human resource consultants. This function of outsourcing helps the business organisation to better manage the large scale of human resources