Managing Case Study on Colgate Co Example | Topics and Well Written Essays - 2500 words

Managing on Colgate Co - sheath Study ExampleThe report will likewise outline some of the competitors in this securities industry that tucker a challenge to the operations of Colgate in the oral and alveolar health care industry. 1.1 Background teaching about Colgate According to its official website, Colgate was established in 1806 and it was founded by William Colgate. To date, Colgate is regarded as the worlds attractor in oral and dental health care and it offers products such as toothbrushes as well as toothpastes. Colgate operates in more than 200 countries though it is based in the US. According to Berger (2010), Colgate has a market allot of 44,4 % in the worlds toothpaste industry and it operates in more than 200 countries. The company posted a profit of $3, 615 in the financial year of 2010. The brand is very popular in different countries. For instance, Colgate enjoys a lot of positive consumer response in large emerging economies such as India and Brazil. The comp any overly offers different sizes of toothpaste to different customers. 2.0 Situational analysis of the marketing environment ( lift) Basically, SWOT analysis is a useful pawn that is used to table service managers to identify internal strengths and weaknesses of a business and external opportunities and nemesiss facing it, (Strydom, 2004, p. 31). SWOT stands for strengths (S), weaknesses (W) charm on the other hand the external environmental factors are regarded as either opportunities (O) or threats (T) and these factors help the company determine its current position in the market in order to map an strong strategy to realize its intended goals. The table below shows the SWOT analysis for Colgate. Table 1 SWOT analysis for Colgate Strengths The company has good human resources management practices which entails that it has a dedicated workforce The company also uses effective marketing strategies in selling its products Innovation is prioritized in terms of product developm ent and it incorporates dental professionals in its operations Colgate is a leader in dental hygiene The company operates in many another(prenominal) countries across the globe Weaknesses The study weakness of this company is that it spends less on media advertising compared to its rival competitors Opportunities The major opportunity of the company is based on the aspect related to growing dental hygiene market across the whole world. The emerging markets also provide a good opportunity for Colgate Threats The major threat faced by Colgate is related to competition from other rival competitors. There are chances of substitute products universe offered by other companies and this affects price of products offered. The other threat is related to currency fluctuations in different countries where Colgate operates Basically, the managers in a company should take advantage of the companys strengths and opportunities while they put measures in bespeak that are designed to minimise th e weaknesses and threats. This section explains in detail the contents of the